Eritrean Heritage in Every Thread
At Weleba, we specialize in traditional Eritrean attire, such as the zuria (a beautifully woven dress made from cotton or silk), shiffon (a dress worn by women, often decorated with elaborate embroidery), and the gabi (a traditional scarf worn by both men and women). Each piece tells a story, woven with history and culture. Our designs also incorporate vibrant patterns, rich textures, and symbolic colors, paying homage to the deep cultural significance of Eritrean clothing
About us
Welcome to Weleba, a brand born from the heart of Eritrean culture, where tradition meets elegance. Our clothing is more than just fashion—it's a celebration of the rich history, craftsmanship, and beauty of Eritrean heritage. Founded in 2024 by Yorsaliem Kidanemariam, Weleba is dedicated to preserving and sharing the intricate art of Eritrean traditional dress with the world, while blending it with modern design to create timeless, elegant pieces.
Our Story
The journey of Weleba began with Yorsaliem Kidanemariam's deep passion for Eritrean culture and its remarkable legacy of traditional attire. Inspired by the stunning beauty of Eritrean clothing, particularly the intricately woven zuria dresses, qemis, and colorful shemagh scarves, Yorsaliem sought to create a brand that would honor her roots and share her love for her heritage with others. Weleba, which means “beauty” in Tigrinya, reflects the spirit of Eritrean fashion, highlighting the artistry and craftsmanship that goes into each garment.
Our Mission
Our mission is to bridge the gap between tradition and modernity, offering beautifully crafted garments that embrace the essence of Eritrean culture. At Weleba, we believe in the power of clothing to connect individuals to their heritage, to make a statement of identity, and to celebrate the artistry of our ancestors. We are passionate about creating designs that not only reflect the beauty of Eritrean heritage but also appeal to modern sensibilities and lifestyles.
What We Offer
Weleba offers a range of exquisite traditional garments, perfect for celebrating special occasions or incorporating heritage into everyday life. From wedding attire to casual wear, our collection is designed to bring the elegance and beauty of Eritrean fashion to a global stage. Every piece is thoughtfully crafted with care and precision, ensuring the highest level of quality and authenticity.
Sustainability & Craftsmanship
Weleba is committed to sustainability, ensuring that every garment is made with ethical practices in mind. We work closely with local artisans who specialize in traditional weaving, embroidery, and sewing techniques, ensuring that the timeless methods of our ancestors are preserved. By supporting fair wages and sustainable practices, we aim to create positive social and economic impact within the Eritrean community.
Join Us on Our Journey
At Weleba, we invite you to explore the beauty and culture of Eritrean heritage through our carefully curated collection. Every garment we create is a tribute to the spirit of our ancestors and a celebration of the rich, diverse culture of Eritrea. We believe that wearing traditional attire is not just about fashion—it’s about embracing the stories, the artistry, and the pride of our people
Stay Connected
Follow us on social media, sign up for our newsletter, and become part of our community. We look forward to sharing our love for Eritrean culture with you. Thank you for choosing Weleba—where every thread tells the story of Eritre
